AI Questions Put Massachusetts Sportsbooks Under Review
Photo: ReadWrite
The Massachusetts Gaming Commission has asked all seven licensed mobile sportsbook operators to explain how they use artificial intelligence and machine learning, giving them until November 3 to respond. The October 9 questionnaire covers marketing, promotions, customer engagement and the assessment of potentially harmful gambling behavior. Executive Director Dean Serpa sent the letter to each operator. It divides the inquiry into eight operational categories, seeking details on both the technology companies use and how it shapes decisions about customers. The commission asks whether operators use AI, machine learning, algorithms, automated decision-making or similar tools for marketing, promotions or customer engagement.
Source: ReadWrite
