Massachusetts Questions AI-Driven Sportsbook Promotions
Photo: CasinoBeats
The Massachusetts Gaming Commission has given seven licensed mobile sportsbooks until Nov. 3 to explain how they use artificial intelligence, algorithms and automated decision-making. The Oct. 9 directive examines whether these systems shape marketing, customer engagement and responsible-gaming controls, including whether betting losses or other account activity can influence who receives promotions. The inquiry is a request for information, not a finding that an operator has broken the rules. The commission’s review puts automated sportsbook marketing under renewed scrutiny in a state where mobile operators compete for customers through targeted offers.
Source: CasinoBeats
