Global Promotional Sourcing success is knowing what casinos need, what they want
Photo: CDC Gaming Reports
That might sound like the motto of a service organization or a volunteer group. But for Global Promotional Sourcing , a full-service casino marketing partner, the words are a way of doing business. “I’d say that’s part of the reason we lasted 25 years,” says Steve Raucher, the company’s founder. “Lots of companies try to take shortcuts, cheat, or do things that aren’t quite right, and that shows up. Customers know it, and it’s just a matter of time before that doesn’t go in the right direction.” Steve and his son, Zack Raucher, now CEO, built GPS-based on those principles.
Source: CDC Gaming Reports
