Expedia CEO Says AI Agents Have Yet to Change Booking Habits
Photo: TokenPost
Expedia CEO Ariane Gorin said AI agents have not changed how customers book travel, even as the company adapts its search visibility and integrations for software that helps users plan trips. Speaking Thursday, Gorin described agents as a way to find trip inspiration and organize plans. “We haven’t seen it change the way they’re actually doing booking,” she said. Expedia is working with AI agents to understand how they retrieve information, help the company appear in AI search results and ensure the necessary integrations are in place.
Source: TokenPost
