SBC Summit 2026 ends record week with 40,000 attendees as event commits to Lisbon until 2030
Photo: SBC Americas
SBC Summit’s record-breaking 2026 edition delivered growth not only in overall attendance, but across some of the industry’s most commercially important audience groups. Operator numbers increased by 37% and C-level participation rose 40.7% year-on-year at this year’s Lisbon event. Headlined by the likes of basketball icon Michael Jordan , the event brought together some of the biggest names in gaming, sport, and entertainment for a landmark edition that also saw SBC confirm Lisbon as the home of SBC Summit through 2030 . 40,000 people attended this year’s event in Lisbon, representing overall growth of 34.5% .
Source: SBC Americas
