BetMGM retreats from states without iGaming as prediction market impact hits
Photo: Pixabay (illustration)
BetMGM CEO Adam Greenblatt said Tuesday the company continues to lean into “higher value, higher staking players” as a winning strategy as the company reassesses overall strategy based on the effects of prediction markets. Greenblatt detailed BetMGM’s plans during a third-quarter status update for the MGM Resorts and Entain joint venture. While the focus emphasizes high-value players, he said BetMGM is also cutting investment in lower-return markets where sports betting is not accompanied by iGaming. “We are hyper-focused on making sure that we look after our premium players in both sports and gaming,” Greenblatt said.
Source: SBC Americas
