Twilio CMO Says AI-Supported Workflow Cut Campaign Prep to Under a Day
Photo: TokenPost
Twilio Chief Marketing Officer Chris Koehler said an AI-supported process reduced the research and personalized content preparation for one account-based campaign from more than two weeks to under a day. Koehler said his team’s pace rose from three account-based campaigns per quarter to as many as 15. He said the faster process involved human review alongside AI, as well as supporting data and integration work. “The AI model didn’t do that alone. What did was the unglamorous work underneath it,” Koehler said. Koehler said Twilio’s marketing teams had access to ChatGPT and Gemini for content creation.
Source: TokenPost
