The next K-pop? POPS founder Esther Nguyen hopes TikTok can make Southeast Asian music a global phenomenon

Esther Nguyen has what may be a stereotypical story for a Vietnamese-American entrepreneur working in Vietnam. Her parents fled the country when Saigon fell in 1975; Nguyen, born in Michigan and raised in the Bay Area, had long felt the pull of her family’s former home. “I knew I wanted to do something in Southeast Asia, and specifically Vietnam,” Nguyen tells Fortune . “I thought about what really resonates with the local culture, and landed on music.” In 2007, she packed her bags and moved to Ho Chi Minh City with a dream of creating the “ Spotify of Vietnam,”…

Source: Fortune Crypto