The ex-CEO of the agency behind ‘Jerry Maguire’ says NIL is still the Wild West—and parents are part of the problem

College sports have long been big business, but the game has changed fast for the athletes on the field. They have been turned into paid players and brand spokespeople without the guidance and support they need to succeed, according to David Meltzer, an author, entrepreneur, and podcast host who has worked both sides of the negotiating table. He was CEO of Leigh Steinberg Sports & Entertainment , the agency that inspired the film Jerry Maguire . He also cofounded Sports 1 Marketing with Hall of Fame quarterback Warren Moon.

Source: Fortune Crypto