Snap Says Paid Products Top 30 Million Subscribers Across Three Services
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The combined total is up 5 million from February, when Snap passed 25 million paid subscribers. Snap CEO Evan Spiegel said AI-powered features helped Lens+ exceed expectations and that paid subscribers remain a small share of Snapchat’s monthly community. Snapchat+ launched in 2022 for $3.99 a month, offering exclusive and early-access features. Lens+ costs $8.99 a month and includes exclusive Lenses and augmented-reality experiences. Snap also offers Snapchat+ Platinum for $15.99 a month, which removes ads. The company added paid tiers beyond Snapchat+ to diversify its revenue streams. John Kim reports on the digital-asset business for TokenPost.
Source: TokenPost
