Salesforce’s $5.66 billion Braze deal sharpens its bet on marketing to AI agents
Photo: Crypto Briefing
The cash acquisition extends an AI buying streak as Salesforce reportedly prepares for a world where software, not people, reads the pitch Salesforce is buying again. On October 20, 2026, the company announced a definitive agreement to acquire customer engagement platform Braze for an enterprise value of approximately $5.66 billion. Salesforce is paying $47.50 per share in cash for Braze. That works out to a premium of around 58% over where the stock had been trading. Braze shareholders noticed. The company’s shares jumped about 51% after the announcement.
Source: Crypto Briefing
