Salesforce agrees to acquire AI startup Cresta for about $2.7 billion

The deal hands Salesforce a voice-first customer service platform used by Marriott, Comcast and several major airlines Salesforce has reached a definitive agreement to acquire Cresta, an AI startup that builds software for customer service calls. The Information reports the price at approximately $2.7 billion. The deal was announced on November 2, 2026. It is one of Salesforce’s largest bets yet that the future of customer support will be spoken, not typed. Cresta works on the phone side of customer service. The company’s platform does two jobs at once. It runs autonomous voice agents that can handle calls by themselves.

Also reported by TokenPost.

Source: Crypto Briefing