Purple Innovation Cuts 2026 Adjusted EBITDA Outlook to $15 Million to $20 Million
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Purple Innovation, Inc. lowered its 2026 adjusted EBITDA forecast to $15 million to $20 million while holding its revenue forecast steady as wholesale remained weak. The company cut both ends of its adjusted EBITDA range by $5 million, from $20 million to $25 million. Purple attributed the reduction to continued volume deleverage in manufacturing. Its revenue forecast remains $420 million to $440 million. Purple’s direct-to-consumer business showed signs of improvement as the third quarter progressed. Wholesale remained weak, particularly among regional and independent retail partners.
Source: TokenPost
