PepsiCo started losing the cola wars when its CEOs lost focus

Good morning. PepsiCo CEO Ramon Laguarta knows that he has a cola problem. He said “we’re not competing well in soft drinks” on his third-quarter earnings call. And last week KFC said it will switch to Coca-Cola products at its 3,700 U.S. restaurants, ending a 40-year partnership. As my colleague Phil Wahba writes , “Pepsi has suffered many setbacks in recent years, but perhaps few were as symbolic as being jilted by a long-time partner it used to own, KFC.” (Taco Bell and PepsiCo did renew their U.S. deal for 11 more years.) Why is PepsiCo’s beverage division struggling?

Source: Fortune Crypto