OpenAI Signs Magnite, PubMatic Deals for ChatGPT Ad Buying
Photo: TokenPost
Advertisers can use each platform to set spending limits, submit bids and upload their ads. OpenAI’s system determines where and how the ads appear. An OpenAI spokesperson said the arrangements make them “easier for advertisers to buy and manage ChatGPT ads through tools they already use.” Both companies run platforms that connect publishers’ ad inventory with potential buyers. The agreements add partner buying routes alongside OpenAI’s beta Ads Manager, introduced in May. The Ads Manager gives businesses a self-service option to create and manage campaigns. OpenAI began testing ads in the United States on Feb.
Source: TokenPost
