OpenAI signs deals with Magnite and PubMatic to fill ChatGPT ad space
Photo: Crypto Briefing
The ChatGPT maker is bringing in two independent ad-tech platforms to sell its unused ad inventory as its ad business scales Magnite and PubMatic are sell-side platforms, usually called SSPs. Think of them as auction houses for ad space. A publisher hands over its available slots, and the SSP runs automated auctions where advertisers bid in real time. Under these partnerships, the two companies will handle what the industry calls remnant inventory. That is the ad space a publisher hasn’t sold through its direct deals. The financial terms of the partnerships were not disclosed.
Source: Crypto Briefing
