Muse’s 2 Million Users Are Shopping Under a Borrowed Identity. The Detection Layer Is Catching Up.

Autonomous software agents were expected to handle shopping, travel, and financial planning. The reality, as shown by Meta’s Muse, is a scramble to identify the source of automated traffic. While the industry promotes agentic commerce , the infrastructure layer is currently managing unverified automated activity. The arrival of Muse on September 8 triggered a surge in traffic across the digital economy. By October 5, 2026, Muse reached approximately 2.18 million daily active users in the U.S. According to Cequence Security , traffic matching Muse appeared at more than half of the customers they studied within two weeks.

Source: Forkast