‘It’s only when you see 49-ton trucks in China running on batteries that you realize how serious electrification is’: Octopus Energy CEO Greg Jackson on Europe’s incumbency problem

The brutal business of selling mirrors is not for the faint-hearted. The challenge is category differentiation, given that a mirror has one simple task—reflection. One of Greg Jackson’s first jobs was working for a mirror manufacturer which, at best, broke even or made a small profit. And then he had an idea. “We started making mirrors that had really wide frames,” the founder of Octopus Energy (the U.K.’s largest energy provider) told me. “And on a picture [on the internet], suddenly we had a mirror that looked different from everybody else’s.

Source: Fortune Crypto