Five Products Called ‘Agentic Checkout.’ Five Different Loss Placements.

Five shipping products are carrying the phrase “agentic checkout” this fall, and each vendor means something different by it: crawler access, a transaction completed inside the agent, an agent operating the checkout form in the buyer’s own browser, platform-authorized calls into a merchant’s order stack, a one-click button in the feed. What none of the marketing settles is the question the terms do: who eats the loss when an agent buys wrong?

Source: Forkast