Engine Used Phone Sales While Gamma Targeted Customers Through Creators

Startup founders described two distinct customer-acquisition approaches at a panel last week: Engine relied on offline sales, while Gamma used creators to reach specific audiences for its presentation software. Elia Wallen, Engine’s founder and CEO, said the travel company reached $150 million in bookings before taking outside funding. Engine manages lodging and travel bookings for midsize businesses. Wallen said the company had no visible social media strategy during that period and used events and phone calls to reach potential clients.

Source: TokenPost