ChatGPT Ad Results Split as Weight Watchers Beats Benchmark, Barn2 Logs Zero Conversions

ChatGPT ad tests have produced widely different customer-acquisition results: Weight Watchers’ measured cost per acquisition was 15.3% below its established benchmark, while WordPress software maker Barn2 recorded no conversions after spending $477. The contrast comes as advertisers gain new tools to buy and measure campaigns on the chatbot. Barn2 ran ads for four products from June 1 to July 14. Its ad account recorded 19,154 impressions, 370 clicks and $477 in spending, with no conversions. Clicks amounted to about 1.93% of impressions.

Source: TokenPost