Amazon’s About You Feature Displays Inferred Body-Shape Label
Photo: TokenPost
Amazon’s About You personalization page surfaced an inferred body-shape description for one customer, highlighting how shopping behavior can produce sensitive personal conclusions used in recommendations. Megan Montgomery posted a screenshot on Oct. 6, 2026, showing an Amazon product-preference entry that said “has flat buttocks.” She wrote that she had discovered “a page of assumptions” Amazon had formed from her purchases and was “literally speechless.” Amazon launched About You in May as a customer-facing part of its personalization system. The feature lets users inspect and change information that helps shape their shopping recommendations.
Source: TokenPost
