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What Apple’s hand-embroidered product launch reveals about advertising in the age of AI slop

What Apple’s hand-embroidered product launch reveals about advertising in the age of AI slop

Photo: Fortune Crypto

To promote its latest product launch, Apple—one of the world’s biggest technology companies—picked up a needle and thread. In this era of AI food slop , AI agents behind plush toys with eerie smiles , and deepfakes that make it harder to trust what’s real, the human touch could become a selling point on its own. Showing that someone took the time to make something by hand gives brands a way to signal care, creativity, and attention to detail.

Source: Fortune Crypto

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