Unity and PvX Partner to Fund Game Studios’ User-Acquisition Campaigns

Unity and PvX announced Tuesday a partnership to help eligible growth-stage studios in Unity’s ecosystem finance user-acquisition campaigns for gaming and consumer apps. Paid user-acquisition spending accounts for a median 34% of revenue at publicly listed mobile game companies, while smaller studios can spend more than 50%. The financing gives studios a way to fund campaigns without selling equity. PvX has committed more than $1.3 billion in user-acquisition financing across 17 markets. Games that qualify will participate in Unity’s Developer Data Framework, receive a Unity Ads credit and enhanced customer support, and be considered for favorable invoicing terms.

Source: TokenPost