Unexpected blockbuster ‘Backrooms’ originated from a 4chan thread—and it’s one reason why legacy media sees advantages to the death of monoculture

In 1983, M.A.S.H.’s two-and-a-half-hour finale drew in an estimated 125 million viewers , breaking the record for a television program’s ratings and marking a time in popular culture when a single show could capture the attention of American—or global—audiences. Legacy media veterans say this era of monoculture is dead, but they’re far from mourning it. The proliferation of often-niche online communities has presented media outlets and studios with opportunities to stumble upon outside-the-box ideas and reach previously untapped audiences, Kathleen Grace, chief AI officer of Lionsgate, explained at the Fortune Most Powerful Women Summit in Santa Barbara, California, on Monday.

Source: Fortune Crypto