Meet Aurora: the invite-only, $10,000-a-year AI concierge that anticipates the ultrawealthy’s every need

Most luxury concierge services are built for life’s big moments like finding a last-minute villa or making the finishing touches on a once-in-a-lifetime trip. But a new app is betting the ultrarich want help in life’s small moments, too. Aurora, an invite-only app, pairs AI with human experts to manage members’ dining, travel, luxury goods, wellness services, and more. Members are charged a $10,000 annual fee, plus a $5,000 initiation fee, according to company materials reviewed by Fortune .

Source: Fortune Crypto