‘It was just a fight that we decided to pick’: Serval raises $150 million at a $3 billion valuation to take on ServiceNow

Jake Stauch has a theory about the prison yard. On your first day, you find the biggest guy and beat him up. “It was just a fight that we decided to pick,” Stauch, the CEO and co-founder of Serval, told Fortune . The biggest guy is ServiceNow . Serval’s ads go after it by name, its sales pitch is built around replacing it, and even the company names sound similar. Stauch said that last part is a coincidence. “I really like the cat name.” The fight now comes with a price tag.

Source: Fortune Crypto