Google mandates four local licenses for UAE crypto ads

These rules create a dual-layer barrier for entry into the UAE market, requiring both government-level licensing and platform-level certification before any marketing can occur. The date of October 21 serves as the implementation point for an announcement made previously, rather than representing the creation of a new rule on that particular day. Based on the official policy notice provided by Google, the change is applied specifically to the category of software wallets and crypto exchanges. The policy is aimed directly at providers who are seeking to reach potential customers located within the UAE.

Source: The Currency Analytics