Etsy Tests AI Assistant for Sellers as It Expands Product Discovery Tools
Photo: TokenPost
Etsy is testing an artificial intelligence assistant to give sellers insights, expanding its use of AI in shopping and merchant tools as it sets rules for AI-created listings. CEO Kruti Patel Goyal outlined the company’s AI work in an Oct. 28 shareholder letter. Etsy uses AI and machine learning to personalize product discovery and has introduced tools for listing creation and buyer communications. The seller assistant is in testing. “AI will fundamentally change how people discover and shop, and we’re leaning in,” Goyal wrote. Etsy counted 87.5 million active buyers as of Sept.
Source: TokenPost
