Converse Sales Fall 28% as Brand Drives One-Fifth of Nike's Revenue Drop

Converse accounted for about one-fifth of Nike's year-over-year revenue decline in its fiscal 2027 first quarter, as a sharp drop in unit sales outweighed higher selling prices at the brand. Converse revenue fell 28% to $263 million in the three months ended Aug. 31, 2026, from $366 million a year earlier. Unit sales dropped 34%. Higher average selling prices offset about six percentage points of the revenue decline. Nike's quarterly revenue decreased $507 million, from $11.720 billion to $11.213 billion.

Source: TokenPost