Cequence Shipped a Commercial Agent Identity Layer. The Law Has Not Caught Up.
Photo: Forkast
The modern storefront is currently being overrun by invisible guests. Businesses are struggling to distinguish between a loyal customer and a bot acting on their behalf, a friction point that has turned into a full-blown operational crisis. As we move deeper into agentic commerce , the agent identity problem has shifted from a theoretical concern to a daily headache for CISOs. We have already seen how millions of users are shopping under a borrowed identity , and as the limit moves into the credential , the liability remains stubbornly stuck with the merchant. Cequence is attempting to monetize this anxiety.
Source: Forkast
