Amazon’s Purchase-History Profiling Tagged One Customer’s Body Shape Detail

An Amazon customer posting under the pseudonym @fangirlinmegan says the company’s internal profiling labeled her as having “flat buttocks” based on her purchase history, a detail that quickly spread on social media. The episode highlights how Amazon can use machine learning and natural language processing to infer physical traits from shopping data, raising GDPR-era privacy questions that regulators like France’s CNIL may scrutinize. An Amazon customer scrolling through her data learned the company had labeled her as having “flat buttocks,” a detail inferred from what she bought.

Source: Bitcoin.com News