AI Shopping Sessions Cost More to Serve Than Keyword Searches
Photo: TokenPost
Conversational AI shopping sessions require substantially more resources to serve than keyword searches. That makes infrastructure efficiency central to whether platforms can run these services profitably. AI can guide shoppers from product discovery and recommendations through a transaction, payment and fulfillment. Platforms with several ways to earn along that path, or a strong role in the transaction, may have more durable prospects. Simon Yoon reports on blockchain technology for TokenPost. Send corrections or tips to info@tokenpost.com.
Source: TokenPost
