58% Research With AI. 17% Trust It to Finish.
Photo: Forkast
The Funnel Reality What an agentic commerce system can do and what a shopper will allow it to do are no longer a matter of speculation. The gap is measurable. According to the Marketplace Shopping Behavior Report 2026 , which surveyed 4,500 shoppers across five markets including the U.S. in October 2025, the consumer funnel for AI-mediated purchasing is narrow. While 58% of shoppers use AI tools to research products, only 37% have started a purchase journey through an assistant.
Source: Forkast
